JOURNEY OF HAND BLOCK PRINTING IN INDIA
Hand block printing is something that you must be seeing too much on fashion spreads, lately. With the recent surge in sustainable fashion (and thankfully so!), all your favorite influencers and celebrities are acing their ‘comfortable street style’ game through handcrafted and beautiful hand block prints. You might be out and about to incorporate some pieces in your wardrobe and be thinking about some basic questions about hand block printing. Well, Organic Vibes is here for rescue, so let’s walk over step by step.
What is Handblock Printing?
Hand block printing is an age-old craft of making beautiful motifs on silk, cotton, and linen fabrics using incised wooden blocks. These motifs are not brushed strokes but rather are stamped from an incised wooden block.
History Of Hand Block Printing In India
This timeless art, though likeably originated in China, but truly flourished in India. It remarkably rose in popularity around the 12th century, in the age of Maharajas, when abstract and geometrical designs were all the rage amongst fashionistas of that era. Block printing reached its creative peak in the Mughal era. Around this time floral motifs, leaf designs, and animal prints were introduced. The designs were exported everywhere in the world with each signature motif designating a different region of the country. But during, the “British Raj” heavy taxes were imposed on crafts and the Indians were forced to buy their own work at exorbitant amounts. Hand block printing saw an all-time low during British colonialism.
Struggle Of Local Artisans
In present times, this craft is struggling to survive in small villages of Rajasthan, Gujarat, Andhra Pradesh, and Madhya Pradesh. The local artisans have inherited the art from their ancestors that dates back to about 300 years ago. At Organic Vibes, we are making efforts to connect with our glorious past by bringing the efforts of local craftsmen to the forefront. You can check the amazing work of our local artisans hereTo know more about how this art of Block printing can contribute towards a sustainable future and a healthy planet. Read 5 REASONS YOU SHOULD SWITCH TO SUSTAINABLE FASHION ASAP
Check out how our Indian Celebrities are upping their "comfortable street style game" in the Indian Block prints here
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