IS FAST FASHION REALLY HARMING THE ENVIRONMENT?
“Fast fashion isn’t free. Someone, somewhere is paying.”
—Lucy Siegle
What is Fast Fashion?
‘Fast Fashion’ as the term implies, refers to the apparel industry wherein the products move from the designer sketchpad to the stores within a jiffy. Every aspect is fast in this model - design, production, distribution, and marketing. The goal is to re-create catwalk trends and high-fashion designs quickly and to offer a greater variety of products at a lower price. This model is primarily based on making huge profits by luring customers into purchasing the latest trendy clothes at affordable prices.
The fast fashion industry has certainly provided a wide variety of products for customers to choose from. It has given the consumers a chance to experiment with new trends, opt for different seasonal styles, and revamp their wardrobe at a pocket-friendly price; however, it has also triggered a wide range of environmental issues that are globally concerning.
Let’s have a look at 5 reasons why ‘fast fashion’ is a concern for the environment?
1. Threat to Water
Fast fashion industry uses massive amounts of water to keep up with the mass production of clothes and accessories. Moreover, chemicals used in textile dyeing render the sources of water contaminated.2. Global Carbon Emission
Fast fashion contributes a whopping 10% of the total carbon emissions, and the figure will skyrocket to about 60% by 2030. This is concerning for a single manufacturing industry.3. High Energy Consumption
The process of producing textile is energy-intensive the process leads to the depletion of non-renewable energy resources like petroleum at an alarming rate. Moreover, pesticides used for cotton cultivation negatively impact the ecosystem.4. Waste Generation
The fast fashion industry promotes quick, seasonal, and trend-based clothing because of which almost 85% of the textiles end up in landfills, generating a mammoth amount of waste.5. Microplastics
Fast fashion brands use fibers like polyesters, nylon, and acrylic that take hundreds of years to decompose naturally. 35% of all the microplastics in the oceans come from the laundering processes of the textile industry. It is, therefore, fairly simple to decipher that how ‘fast fashion’ is an increasing global concern. We are not opposed to evolving fashion trends or providing consumers with additional choices, but we need to be conscious of our consumption habits and opt for a more sustainable approachThe wet processing of textile materials consumes a large amount of electricity, fuel, and water. Therefore, greenhouse gas emissions and contaminated effluent are environmental problems. Most of the governments in the world warn all the industrial sectors containing textile manufacturing to be careful about environmental pollution. Increasing public awareness of the environment and the competitive global market forces the textile industry to manufacture textile products environmentally.
“Clothes could have more meaning and longevity if we think less about owning the latest or cheapest thing and develop more of a relationship with the things we wear.”
—Elizabeth L. Cline, author of ‘Overdressed: The Shockingly High Cost of Cheap Fashion.‘
If you are still not convinced about shopping consciously, here are 5 Reasons for you to switch to sustainable fashion NOW
Black Polish Silver Oxidised Bali Jhumki Earrings For Women
If you want to be the centre of attraction in your group then these silver Oxidised Bali from Abhinn from their Handcrafted Classic Collection is a must-have in your jewellery collection. These Balis come with jhumki shapes which are so...
₹ 829.00
₹ 299.00
Beautiful Designer Gold Plated With CZ Stones Mangal Sutra With Earrings For Women
₹ 329.00
₹ 249.00
Beautiful Designer Gold Plated With CZ Stones Mangal Sutra With Earrings For Women
Dedicate your vow of commitment by wearing this traditional yet authentic Mangalsutra designed with Golden Pearls Pendant. An ageless and timeless design that has never gone out of style. The shining mustard yellow of the pendant compliments the black beads...
₹ 329.00
₹ 249.00
Original Handmade Shiva Trishakti Painting Hand Painted On Canvas Frame 4X4 With Easel
₹ 899.00
₹ 399.00
Original Handmade Shiva Trishakti Painting Hand Painted On Canvas Frame 4X4 With Easel
Auspicious Blue Lord Shiva Trienergy miniature painting to vibrate positive energy in your space. Keeping God and Godess Art Pieces as an inspiration in your home and office will bring peace and good fortune. This adorable artwork will beautify every...
₹ 899.00
₹ 399.00
Silver Oxidised Temple Design with Ghungroo Choker For Women
Adorn yourself with a beautiful and classy silver oxidized choker necklace. It is made in classic traditional design where the main feature of the choker is oxidized temple design along with small ghungroos. The temple design is done on a...
₹ 429.00
₹ 249.00
Latest Maroon Dabu Handblock Printed Bed Cover with Pillow covers
Presenting the classic Maroon Dabu Hand Block Print Bed Cover and two pillow covers. The bed cover has a classic Indian block print design in red colour and that is also done in Dabu designs. The combination of designs and...
₹ 2,300.00
₹ 990.00
Grey Hand Printed Elephant Design Bed Cover with Pillows
Presenting a traditional style bed cover that will make your bed stand out. It is printed with an elephant design in big size against the grey background. The colours blue and grey complement each other very well. The designs are...
₹ 2,899.00
₹ 690.00
Latest Blue Floral Handblock Printed Bed Cover with Pillows
It is a bedcover that embraces simplicity and elegance together and hence has been designed accordingly. With the indigo-colored hand block prints, the bedcover has alluring and pleasing designs. The king-size bedcover has been made from soft cotton that ensures...
₹ 2,399.00
₹ 1,199.00
Green Peacock Mandala on White Bedsheet with Pillow cover
An ensemble of elegant bed cover with a soothing design that is made just for you. The cotton bed cover is made peacock mandala design against the white background. The colours green and white contrast each other well. The detailed...
₹ 2,800.00
₹ 690.00
Red Peacock Design Rajasthani Cotton Bed Cover with Pillows
Elevate the look of your bed and your bedroom with these wonderfully designed Morpankh design bed cover and pillowcases. This Rajasthani royal bed cover is hand-block printed with intricate morpankh designs on the cotton fabric. Morpankh of all sizes have...
₹ 2,499.00
₹ 699.00
Green Jaipur Block Printed Elephant Cotton Bed Cover with Pillows
Treat your bedroom with a designer bed cover and make the whole bedroom look stunning. It is Olive Green coloured bed cover having an ‘Elephant’ design, one of the most sought-after traditional designs. The bed cover has a contrast of...
₹ 1,960.00
₹ 560.00
Orange Baraat Design Cotton Bed Cover with Pillows
A perfect ensemble of soft furnishings that are made especially for you. It comprises a bed cover and two pillowcases as part of the set. The bed cover has a design of ‘Baraat’ that is a traditional Indian design. Made...
₹ 2,499.00
₹ 699.00
Latest Yellow Floral Block Printed Bed Cover with Pillows
Presenting a set of bright yellow bed cover in floral block print and two pillow covers. The bed cover has been designed with floral motif prints along with the contrasting bright yellow that gives an alluring look. The pillow covers...
₹ 1,299.00
₹ 560.00